VW’s cross-brand export plan

23 December 2017 Jeroen 0 Comments

VW is opening a packaging centre at Jade-Weser-Port in Wilhelmshaven in 2019 that it says will bring
greater efficiency to container management for global exports of parts from Germany. One change
the carmaker is instituting with this centre is a cross-brand approach to parts shipments. It will
package up to 7,000 different part lines for Audi, Volkswagen and VW Commercial Vehicles. This
article will focus on VW’s export packaging strategy and outline the advances the Wilhelmshaven
facility promises.

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